PPA RE_INVENTED
The agenda for this year's PPA conference - RE_INVENTED - looks pretty impressive with a lot to talk about, from emerging technologies to celebrity interviews. The post PPA RE_INVENTED appeared first...
View ArticleFlipping Pages & Priorities
Maybe you noticed... God I hope you noticed... the Flipping Pages Blog has been a little quiet this year. Here's why... no excuses, just other priorities. The post Flipping Pages & Priorities...
View ArticleThe Magazine Diaries
The Magazine Diaries is a little book containing the thoughts of 100 magazine professionals, an incredible cross section of the industry, each writing 100 words about how it feels to work in magazines...
View ArticleFive years of the Digital Magazine Awards
The Digital Magazine Awards have changed a lot in 5 years… an International Summit … Unconferences … entries from over 30 countries from world famous publishers. The industry needs to change too. The...
View ArticleSimplify digital development with story mapping
Halfway between a storyboard and a treasure map, story mapping gets content, commercial and technology teams on the same page with digital development. The post Simplify digital development with story...
View ArticleDon’t be afraid to publish outside the paywall
If you go to the trouble of putting up a paywall, keeping content locked up tight probably seems mission critical, but the Wall Street Journal is putting video outside the paywall to build traffic and...
View ArticleMake archive stories fascinating again
Archive stories can be made fresh again by finding a new perspective and releasing the narrative details carefully to keep the reader guessing, even around subjects as well known as the atomic bombing...
View ArticleBuild your digital presence with explainer journalism
Explainer journalism sites might seem like they are only for news junkies or science and technology geeks, but there's an opportunity for every magazine to build their digital presence by helping...
View ArticleMagazine Diaries raises £1,000 for literacy charity MagAid
The Magazine Diaries, a magazine industry project that tells the stories of 100 people making magazines in 2014, has raised £1000 for the children's literacy charity MagAid, helping young people...
View ArticleWanted: Transaction editors not content managers
Magazine publishers should be looking for 'Transaction Editors' to take care of the commas and engage audiences, join the dots between relevant pieces of content, highlight the ways content can be...
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